PROJECT: Web site, online quizzes, photo tools, and more
ROLE: Web producer, programmer, art director, designer
The award-winning WTFP?! Campaign by EngenderHealth asked the question “Where’s The Family Planning?!” in new and innovative ways. Through videos, social media outreach, infographics, and more, this two-year awareness campaign reached more people than any prior EngenderHealth campaign.
As EngenderHealth’s Art Director, I also led the team that designed the WTFP?! brand, and I brainstormed the original concept of merging “FP” (family planning) with “WTF” (off-color internet slang) into “WTFP”.
The WTFP?! Campaign won many awards, including three Graphic Design USA Awards, a PRNews Nonprofit PR Platinum Award (and two honorable mentions), a Population Institute Global Media Award, and an honorable mention from the Shorty Awards.