EngenderHealth: WTFP?!

PROJECT: Web site, online quizzes, photo tools, and more

ROLE: Web producer, programmer, art director, designer

The award-winning WTFP?! Campaign by EngenderHealth asked the question “Where’s The Family Planning?!” in new and innovative ways. Through videos, social media outreach, infographics, and more, this two-year awareness campaign reached more people than any prior EngenderHealth campaign.

I designed and coded the WTFP?! web site with back-end custom PHP and MySQL, integrated with front-end HTML, CSS, JavaScript, and jQuery. Over time, my team expanded the original web site to include online quizzes, an online photo tool, and more.

As EngenderHealth’s Art Director, I also led the team that designed the WTFP?! brand, and I brainstormed the original concept of merging “FP” (family planning) with “WTF” (off-color internet slang) into “WTFP”.

The WTFP?! Campaign won many awards, including three Graphic Design USA Awards, a PRNews Nonprofit PR Platinum Award (and two honorable mentions), a Population Institute Global Media Award, and an honorable mention from the Shorty Awards.