EngenderHealth: Mother’s Day
PROJECT: Seasonal fundraising microsite
ROLE: Web producer, programmer, art director, designer
As an international women’s health organization, EngenderHealth naturally considers Mother’s Day as a fundraising opportunity.
For many years, the theme of the Mother’s Day campaign was “Plant a Flower, Honor a Mother.” It provided a seasonal microsite which allowed visitors to plant virtual “flowers” and have them sent by e-mail or social media to the honoree, in conjunction with a donation.
In 2012, EngenderHealth’s “Plant a Flower” campaign won an honorable mention in the PR News Nonprofit PR Awards.
In 2016, EngenderHealth discontinued the “Plant a Flower” series, opting for a simple photo and story appeal.