And I’m the Dad

PROJECT: Logo design

ROLE: Designer, dad

And I’m the Dad is my personal blog. As a “dad blogger” since 2011, my blog has grown organically to over 12,000 followers on Tumblr. I have been spotlighted by PR News, Mashable, Laughing Squid, Yummy Mummy Club, and others, and my writing has been published by The Good Men Project and Fatherly. My slogan is “scripts and scraps from my real-life parenting sitcom” and, indeed, most of my posts are in basic TV script format, or sometimes quotations.

The guy in the logo is me, though I may have taken liberties with my implied fitness. I also develop custom versions of the logo, like the “2020” edition featuring a COVID-19 mask and a “Black Lives Matter” t-shirt, and the “Space Dad” featured at the SSDST-1.

In addition to the logo, I also designed and coded the custom Tumblr theme, created nature videos, and doodled lunch notes.


<b>Logo</b>, core brand
Logo, core brand
<b>Business cards</b>
Business cards

<b>Logo</b>, “2020” Edition
Logo, “2020” Edition
<b>Logo</b>, “Space Dad” Edition
Logo, “Space Dad” Edition

<b>Custom Tumblr theme</b>
Custom Tumblr theme