PROJECT: Logo, style guide, stationery
Grace Fellowship is a megachurch and church network in the region of Albany, NY. With thousands of attendees across multiple campuses, Grace and its senior pastor, Dr. Rex Keener, were looking for a simple way of communicating its name, but also indicating the spiritual journey it invited people to join.
As a result, I designed the Grace Fellowship logo to turn the descender of a lowercase “g” into a pathway that invites the viewer to a distant destination. A full stationery package was developed, and multiple color variations provided options for different campuses and teams. Two palettes are shown here: gold and red, and blue.
In the years since my design, their brand has been updated, but retains the trademark “g” path and the use of the layered silhouette.