Gender Matters / Gen.M

PROJECT: Curriculum book design

ROLE: Art director, designer

One of EngenderHealth’s most innovative projects has been Gender Matters, a teenage pregnancy prevention curriculum piloted in Texas. Commonly known as Gen.M, the curriculum combines youth workshops with social media engagement and community events.

I art directed the Gen.M curriculum series. Like the logo, the curriculum relies on bold type and colors, along with a distressed texture, to convey a urban youth vibe.