Gender Matters

PROJECT: Logo design, curricula

ROLE: Art director, designer

One of EngenderHealth’s most innovative projects has been Gender Matters, a teenage pregnancy prevention curriculum piloted in Texas. More commonly branded as Gen.M, the curriculum combines youth workshops with social media engagement and community events.

In the logo, I used bold type and colors, along with a modern texture, to reinforce the youth vibe of “Gen.M”. We maintained this style throughout the project’s materials, adding compelling photographs to the mix.

The logo was extended to additional specific implementations of the curriculum, as well.