{"id":64,"date":"2016-10-27T02:21:50","date_gmt":"2016-10-27T09:21:50","guid":{"rendered":"https:\/\/tordevries.net\/portfolio\/?page_id=64"},"modified":"2022-10-26T08:53:58","modified_gmt":"2022-10-26T15:53:58","slug":"wtfp","status":"publish","type":"page","link":"https:\/\/tordevries.net\/portfolio\/digital\/wtfp\/","title":{"rendered":"EngenderHealth: WTFP?! | Digital & Interactive"},"content":{"rendered":"

The award-winning WTFP?! Campaign by EngenderHealth<\/a> asked the question \u201cWhere’s The Family Planning?!\u201d in new and innovative ways. Through videos, social media outreach, infographics, and more, this two-year awareness campaign reached more people than any prior EngenderHealth campaign.<\/p>

I designed and coded the WTFP?! web site with back-end custom PHP and MySQL, integrated with front-end HTML, CSS, JavaScript, and jQuery. Over time, my team expanded the original web site to include online quizzes, an online photo tool, and more.<\/p>

As EngenderHealth\u2019s Art Director, I also led the team that designed the WTFP?! brand<\/a>, and I brainstormed the original concept of merging \u201cFP\u201d (family planning) with \u201cWTF\u201d (off-color internet slang) into \u201cWTFP\u201d.<\/p>

The WTFP?! Campaign won many awards, including three Graphic Design USA Awards, a PRNews Nonprofit PR Platinum Award (and two honorable mentions), a Population Institute Global Media Award, and an honorable mention from the Shorty Awards.<\/p>","protected":false},"excerpt":{"rendered":"The award-winning WTFP?! Campaign by EngenderHealth asked the question \u201cWhere’s The Family Planning?!\u201d in new and innovative ways. Through videos, social media outreach, infographics, and more, this two-year awareness campaign reached more people than any prior EngenderHealth campaign.I designed and coded the WTFP?! web site with back-end custom PHP and MySQL, integrated with front-end HTML, … Continue reading “EngenderHealth: WTFP?! | Digital & Interactive”<\/span><\/a>","protected":false},"author":1,"featured_media":613,"parent":60,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-64","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nEngenderHealth: WTFP?! | Digital & Interactive by Tor de Vries<\/title>\n<meta name=\"description\" content=\"I designed and coded the web site for the award-winning WTFP?! 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