{"id":490,"date":"2017-03-19T14:35:58","date_gmt":"2017-03-19T21:35:58","guid":{"rendered":"https:\/\/tordevries.net\/portfolio\/?page_id=490"},"modified":"2022-10-26T08:53:44","modified_gmt":"2022-10-26T15:53:44","slug":"engenderhealth-eoy","status":"publish","type":"page","link":"https:\/\/tordevries.net\/portfolio\/digital\/engenderhealth-eoy\/","title":{"rendered":"EngenderHealth: End Of Year | Digital &#038; Interactive"},"content":{"rendered":"<p>At least 30% of all nonprofit donations occur at the end of the calendar year, and more than 10% occur in the last three days alone. So, as with many nonprofits, <a href=\"https:\/\/tordevries.net\/portfolio\/digital\/engenderhealth\/\">EngenderHealth<\/a> uses this time as a major fundraising season. These End of Year (EOY) campaigns typically focus on stories and photos of specific people and how EngenderHealth has helped them.<\/p><p>Each year, the EOY campaign features a microsite, as well as customized donation pages and e-mail blasts. The interactivity of the microsite varied with the key messages. In addition to the front-end HTML\/CSS\/JS design and development, I also programmed the back-end PHP and the integrations with our online donation systems (Salsa or Luminate).<\/p>","protected":false},"excerpt":{"rendered":"At least 30% of all nonprofit donations occur at the end of the calendar year, and more than 10% occur in the last three days alone. So, as with many nonprofits, EngenderHealth uses this time as a major fundraising season. These End of Year (EOY) campaigns typically focus on stories and photos of specific people &hellip; <a href=\"https:\/\/tordevries.net\/portfolio\/digital\/engenderhealth-eoy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;EngenderHealth: End Of Year | Digital &#038; Interactive&#8221;<\/span><\/a>","protected":false},"author":1,"featured_media":860,"parent":60,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-490","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EngenderHealth: End Of Year | Digital &amp; Interactive by Tor de Vries<\/title>\n<meta name=\"description\" content=\"As with many nonprofits, EngenderHealth used the end of the calendar year as a major online fundraising season. 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