{"id":206,"date":"2016-11-08T21:49:42","date_gmt":"2016-11-09T05:49:42","guid":{"rendered":"https:\/\/tordevries.net\/portfolio\/?page_id=206"},"modified":"2022-10-26T08:53:51","modified_gmt":"2022-10-26T15:53:51","slug":"engenderhealth-mothers-day","status":"publish","type":"page","link":"https:\/\/tordevries.net\/portfolio\/digital\/engenderhealth-mothers-day\/","title":{"rendered":"EngenderHealth: Mother\u2019s Day | Digital &#038; Interactive"},"content":{"rendered":"<p>As an international women\u2019s health organization, <a href=\"https:\/\/tordevries.net\/portfolio\/digital\/engenderhealth\/\">EngenderHealth<\/a> naturally considers Mother\u2019s Day as a fundraising opportunity.<\/p><p>For many years, the theme of the Mother\u2019s Day campaign was \u201cPlant a Flower, Honor a Mother.\u201d It provided a seasonal microsite which allowed visitors to plant virtual \u201cflowers\u201d and have them sent by e-mail or social media to the honoree, in conjunction with a donation.<\/p><p>In addition to brainstorming the campaigns, I oversaw the team that designed the artwork and programmed everything: the interactive elements, the flower database, integration into the donation system, e-mail distribution, and more. In 2013 and 2015, the campaign included a mass-customized video (static 2013 sample <a href=\"https:\/\/www.youtube.com\/watch?v=4zhDQTiBhBs\">here<\/a>) that incorporated uploaded text and photos from donors into the honored recipient\u2019s e-card. All of this involved carefully integrated HTML, CSS, JavaScript, jQuery, PHP, and MySQL. The video customization included Flash ActionScript. Donation processes were integrated with customized donation sequences in Salsa or Luminate.<\/p><p>In 2012, EngenderHealth\u2019s \u201cPlant a Flower\u201d campaign won an honorable mention in the PR News Nonprofit PR Awards.<\/p><p>In 2016, EngenderHealth discontinued the \u201cPlant a Flower\u201d series, opting for a simple photo and story appeal.<\/p>","protected":false},"excerpt":{"rendered":"As an international women\u2019s health organization, EngenderHealth naturally considers Mother\u2019s Day as a fundraising opportunity.For many years, the theme of the Mother\u2019s Day campaign was \u201cPlant a Flower, Honor a Mother.\u201d It provided a seasonal microsite which allowed visitors to plant virtual \u201cflowers\u201d and have them sent by e-mail or social media to the honoree, &hellip; <a href=\"https:\/\/tordevries.net\/portfolio\/digital\/engenderhealth-mothers-day\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;EngenderHealth: Mother\u2019s Day | Digital &#038; Interactive&#8221;<\/span><\/a>","protected":false},"author":1,"featured_media":847,"parent":60,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-206","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EngenderHealth: Mother\u2019s Day | Digital &amp; Interactive by Tor de Vries<\/title>\n<meta name=\"description\" content=\"I designed and coded EngenderHealth&#039;s seasonal microsite, which allowed visitors to plant virtual &quot;flowers&quot; and have them sent by e-mail or social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tordevries.net\/portfolio\/digital\/engenderhealth-mothers-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EngenderHealth: Mother\u2019s Day | Digital &amp; 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