{"id":15,"date":"2016-10-21T16:04:37","date_gmt":"2016-10-21T23:04:37","guid":{"rendered":"https:\/\/tordevries.net\/portfolio\/?page_id=15"},"modified":"2022-10-26T11:37:56","modified_gmt":"2022-10-26T18:37:56","slug":"wtfp","status":"publish","type":"page","link":"https:\/\/tordevries.net\/portfolio\/branding\/wtfp\/","title":{"rendered":"EngenderHealth: WTFP?! | Logos & Branding"},"content":{"rendered":"

The award-winning WTFP?! Campaign by EngenderHealth<\/a> asked the question \u201cWhere\u2019s The Family Planning?!\u201d in new and innovative ways. Through viral videos, social media outreach, infographics, and more, this two-year awareness campaign reached more people than any prior EngenderHealth campaign.<\/p>

I led the team that designed the WTFP?! brand; the web site<\/a>; dozens of infographics and social media images; shirts, bags, and hats; WTFP?! selfie booths at conferences; and more. I also brainstormed the original concept of merging \u201cFP\u201d (family planning) with \u201cWTF\u201d (off-color internet slang) into \u201cWTFP\u201d. My team designed the WTFP?! thought bubble to make it clear: this is what we\u2019re thinking.<\/p>

The WTFP?! Campaign won many awards, including three Graphic Design USA Awards, a PRNews Nonprofit PR Platinum Award (and two honorable mentions), a Population Institute Global Media Award, and an honorable mention from the Shorty Awards.<\/p>","protected":false},"excerpt":{"rendered":"The award-winning WTFP?! Campaign by EngenderHealth asked the question \u201cWhere\u2019s The Family Planning?!\u201d in new and innovative ways. Through viral videos, social media outreach, infographics, and more, this two-year awareness campaign reached more people than any prior EngenderHealth campaign.I led the team that designed the WTFP?! brand; the web site; dozens of infographics and social … Continue reading “EngenderHealth: WTFP?! | Logos & Branding”<\/span><\/a>","protected":false},"author":1,"featured_media":609,"parent":7,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nEngenderHealth: WTFP?! | Logos & Branding by Tor de Vries<\/title>\n<meta name=\"description\" content=\"I directed the logo, branding, and digital design for the award-winning WTFP?! 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