EngenderHealth: Every Minute Counts

PROJECT: Video design and production

ROLE: Writer, designer, animator, audio/video editor

In 2008, the United Nations teamed up with YouTube and Will.i.am to promote the United Nations Millennium Development Goals. There were twelve MDGs, and YouTube went looking for nonprofits to represent each of them. Impressed with EngenderHealth’s work in women’s health, YouTube approached us with a request to create a video about MDG #5, “Improve Maternal Health.”

With little budget or time, we produced the video “Every Minute Counts” entirely in-house, with the exception of hiring a voice actress. I co-wrote the script, designed the artwork, animated it, scored it, and assembled it. It became EngenderHealth’s first major video success, and was subsequently updated several times with new statistics and adjusted messaging. The version shown here is from 2010.